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Selected Case

published: 29 Sep 2014

  • Topic: Strategy
  • Industry: Banking
  • Region: South America

Abstract:
Banco do Brasil, a leading Brazilian bank and one of its most established institutions, has a number of growth options. After a long but timid internationalization trajectory, it foresees various foreign expansion opportunities based on Brazil's accelerating economy and international visibility. These economic and social improvements also open up tempting domestic opportunities.

Pedagogical Objectives:
To understand the various issues firms face when seeking to expand overseas: (1) the reasons for internationalization and the difficulties they encounter; (2) issues to consider when selecting foreign countries where they can be most successful; and (3) the challenges and opportunities for state-owned multinationals from emerging markets.

Keywords:
Internationalization, Foreign Expansion, Emerging Markets, Brazil, Banking, State-Owned Enterprises, Financial Crisis, Latin America

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