INSEAD the business school for the world

Selected Case

published: 16 Dec 2015

  • Topic: Strategy
  • Industry: Legal services
  • Region: Global

Axiom, an innovative player providing legal services to corporates, develops service lines to provide lawyers on secondment to clients and managed services to outsource part of its clients' legal activities. Axiom's growth is placed in the broader context of changing client needs and competition in the corporate legal market.

Pedagogical Objectives:
The case looks at an entrant into the legal services market from a strategy and innovation perspective. One teaching approach option is to compare perspectives on Axiom’s strategy and business model based on alternative theories of innovation. An alternative approach is to focus on developing a professional services business.

Professional Services, Legal Services, Strategy, Innovation, Disruption, Entry, Entrepreneurial, Blue Ocean