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Selected Case

published: 26 May 2015

  • Industry: Manufacturing
  • Region: Global

This case looks at how Lincoln Electric, the US-based company renowned for its compensation scheme, tried to implement its human resource policies globally and particularly in China.

Pedagogical Objectives:
The objective is to expose readers to some of the difficulties and myths of pushing well-worn ideas overseas. The case ends off with an important question regarding the company’s future, one that depends on its overseas strategy, of which HR is key.

Compensation, Cross-Culture, International Expansion, China, Incentives