INSEAD the business school for the world

Selected Case

published: 27 Jul 2015

  • Topic: Strategy
  • Industry: Newspapers: Publishing, or Publishing and Printing
  • Region: Africa

The Nation Media Group began with the campaign for Kenyan independence, and struggled to survive through decades of dictatorship. Beginning in the 1990s the Group sought to grow by launching new editorial products. Challenges of editorial standards, recruitment and objectives, and finding and serving audiences, repeatedly emerged. Strategies were continually adjusted to fit unforeseeable circumstances.