INSEAD the business school for the world

Selected Case

published: 22 Jan 2016

Abstract:
The case describes the actions taken by Gib Bulloch, the founder of Accenture Development Partnerships, a social venture within Accenture, to gain buy-in and to grow the unit within the firm. The future of the venture is in question due to a leadership transition at Accenture. A decision must be made about its separation from, or integration with, the rest of the firm.

Pedagogical Objectives:
To examine a new "intrapreneurial" venture from the points of view of different stakeholders within the firm, understand the importance of building sponsorship networks for the new venture, and consider how the challenge of building a new business within an established firm is heightened when it operates under a different logic (profit-neutral) from the main business (for profit).

Keywords:
Corporate Entrepreneurship, New Business Venture, Social Entrepreneurship, Sponsorship, Development, Management Consulting, Corporate Governance, Investors, Stakeholders and Accountability

Related:


Share