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Selected Case

published: 23 Nov 2015

Unilever Sustainable Living Plan (USLP) is a global initiative integrating Unilever’s commercial and sustainability-related agenda. In this context, Unilever is reviewing the progress so far of its new “Perfect Village” initiative in Vietnam, which seeks to build a financially viable rural business that also makes a positive social impact.

Pedagogical Objectives:
Case studies on social impact and the “base of the pyramid” (BOP) tend to present a “feel good” story of societal engagement. They rarely address the issue of how to make a business case for running a social impact initiative within a large for-profit company, a gap this case fills.

Multinational Company, Emerging Market Strategy, Global Strategy, Corporate Social Responsibility, Base of Pyramid (bop), Economic Development, Sustainability, Creating Shared Value, Corporate Governance, Value Creation, Strategy and Implementation