INSEAD the business school for the world

Selected Case

published: 23 Nov 2015

Abstract:
Unilever Sustainable Living Plan (USLP) is a global initiative integrating Unilever’s commercial and sustainability-related agenda. In this context, Unilever is reviewing the progress so far of its new “Perfect Village” initiative in Vietnam, which seeks to build a financially viable rural business that also makes a positive social impact.

Pedagogical Objectives:
Case studies on social impact and the “base of the pyramid” (BOP) tend to present a “feel good” story of societal engagement. They rarely address the issue of how to make a business case for running a social impact initiative within a large for-profit company, a gap this case fills.

Keywords:
Multinational Company, Emerging Market Strategy, Global Strategy, Corporate Social Responsibility, Base of Pyramid (bop), Economic Development, Sustainability, Creating Shared Value, Corporate Governance, Value Creation, Strategy and Implementation


Share