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Selected Case

published: 16 Dec 2015

Abstract:
The case describes how Justin Trudeau came from a seemingly hopeless third place (in the party rankings) to win a stunning majority and become Canada's 23rd prime minister. Trudeau's win is analysed through a Blue Ocean lens, showing how his campaign broke with the traditional rules of engagement by reaching out to non-voters, and increasing willingness-to-vote while lowering the cost-of-voter acquisition.

Pedagogical Objectives:
The case can be taught in any course that includes BOS, in MBA, GEMBA and EDP programmes, notably the BOS OEP. It can be used to let students/participants apply the BOS toolkit (value curves, etc.) to explain Trudeau's win.

Keywords:
Blue Ocean Strategy, Strategy, Public Policy, Government

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