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Selected Case

published: 14 Oct 2016

Abstract:
The case describes the rise of BlaBlaCar to global leadership of long-haul ridesharing and to prominence as one of Europe's most successful startups. It focuses on a critical juncture when the company has recently emerged as the European leader and has raised $100 million to go global.

Pedagogical Objectives:
The case allows an integrated coverage of most elements of a core strategy course, including: industry analysis, competitive advantage, business models, company value chain, platform dynamics and positive feedback, acquisitions and global expansion. For entrepreneurship, it covers the founding and scaling of a new venture.

Keywords:
Sharing Economy, Global Expansion, Disruption, Platform Strategy, Ridesharing, Green Business, Competitive Strategy, Business Models

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