INSEAD the business school for the world

Selected Case

published: 22 Apr 2016

  • Topic: Entrepreneurship
  • Industry: Health
  • Region: Global

Abstract:
mySugr is a mobile health startup which allows us to explore several interlinked trends. One trend is the proliferation of health related applications, and an understanding of factors which seem to be related to success in the digital health space. Another trend is the role of patients in managing their own health, an issue of increasing importance as chronic diseases touch the lives of a growing number of individuals and consume an increasing part of the health budget. A third related concept is that of asset based approaches for health, a concept which seems to be linked to the success of a number of health apps.

Pedagogical Objectives:
The case allows for the exploration of several trends in health care, including the recent proliferation of different types of mobile health tools, the role of patient-driven innovation in chronic disease management, and some factors which seem to be related to their success. The context of the mySugr application set allows for a discussion of these factors and their relation to health sector trends regarding patient centricity, as well as to the health as an asset concept.

Keywords:
Healthcare, Diabetes, Chronic Disease Management, Mobile Health, Health Informatics, Business Model Innovation, Apps, Digital Health, Startup, Patient-Led Innovation, Patient Hackers, Medical Device, Hmi, Healthcare Delivery and Management, Hmi, Business Science


Share