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Selected Case

published: 12 Aug 2016

  • Topic: Leadership & Organisations
  • Industry: Manufacturing, Tech, Banking, Education, Hotel
  • Region: South America

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation. Finally, he applied the same leadership principles successfully to other industries: hotels, education, and banking.

Pedagogical Objectives:
Highlight the effects of different leadership styles in different situations; the organizational consequences of intrinsic and extrinsic motivation and different types incentive systems; the self-fulfilling effects of leadership behavior; and how leaders can use the change process to transform an organisation's culture.

Leadership, Motivation, Organisational Change, Incentive Systems, Organizational Culture, Transformational Leadership, Wicfe, Education, Entrepreneurship, Leadership