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Selected Case

published: 27 Nov 2017

  • Topic: Strategy
  • Industry: Telecommunications
  • Region: Europe

Abstract:
In 2002, the telecom industry in France witnessed changes in regulation of internet service providers. This enabled internet service provider Free.fr to challenge a crystalized competitive landscape using a combination of technology, business model innovation and focus on the bottom of the pyramid. The case describes the market environment, the strategy to the bottom of the pyramid and the impact of this market entry.

Pedagogical Objectives:
- Understand the regulatory and market environment that seemed so unfriendly to new entrants.
- Evaluate Free.fr’s strategic options order to address the needs of the BOP.
- Understand what could Free audit, and what did Free need to audit for market entry.
- Beyond this market entry, explore further opportunities and applications of the strategy applied by Free.fr.

Keywords:
Strategy, Bottom of the Pyramid, France, Europe, Market Entry, Strategy and Implementation, Telecom, Internet, Technology, Internet Service Provider, Free.fr, Disruption

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