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Selected Case

published: 13 Feb 2019

Abstract:
Scortex, a young start-up based in Paris, has developed an applied artificial intelligent (AI) solution for an industrial setting, combining hardware and machine learning. Its CEO is wondering how best to deploy the €1.8 million C-round financing it has raised. While the market is potentially huge, he is aware that IBM – with which he has collaborated in the past – has just launched a direct competitive offering.

Pedagogical Objectives:
. Assess how Scortex could position its offering and best approach the market, while developing sources of competitive advantage
. Decide how best to deploy the €1.8 million C-round financing that Scortex has raised

Keywords:
Machine Learning, Artificial Intelligence, Start-Up, Entrepreneurship, Deep Learning, Cloud Computing, Automation, Industrial Applications, Hardware, Machine Vision, Algorithm, Strategy, Quality Control


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