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Selected Case

published: 30 Oct 2017

  • Topic: Strategy
  • Industry: Human resources
  • Region: Europe

Abstract:
Bird Office is a start-up, launched in Paris, with a digital platform for rental of temporary office space and meeting rooms. The case traces Bird Office from its entrepreneurial beginnings to a fully-fledged business with innovative initiatives designed to achieve competitive advantage as the number of local and international competitors and other players soars.

Pedagogical Objectives:
The case focuses on the challenge of achieving competitive advantage in a start-up context as the business develops. A key strategic issue relates to choice of scale and/or scope expansion, and the implications for adapting the business model, as well as how this addresses diverse types of competitors and potential competitors.

Keywords:
Start-Up, Platform, Competitive Advantage, Strategy, Entry, Competition, Scale, Scope, Entrepreneurship, Innovation, Digital, Paris, France


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