INSEAD the business school for the world

Selected Case

published: 28 May 2018

Abstract:
Jean-Marc Frangos, Managing Director of Products & Services Research and Open Innovation at BT Group is looking to optimize the London-based telcom company’s external innovation process – scouting for new technologies from Silicon Valley, Israel and Asia. Having taken on responsibility for some of BT’s internal research labs in 2017, he needs to boost synergies between internal research and external innovation, and to evaluate how these will play out in the future for telecom companies and the implications for BT.
Please visit the dedicated case website to access supplementary material.

Pedagogical Objectives:
To explore (i) how multinational firms access and integrate external technologies from various places across the globe, (ii) the challenges of integrating external knowledge, (iii) the management of synergies between organizational units / sub-domains, (iv) the evolution of the competitive environment and its implications for firm strategy.

Keywords:
Global Open Innovation, Global Strategy, Technology Scouting, Silicon Valley, Telecoms, Partnerships Large Firms and Start-Ups, Knowledge Management, Digital Transformation, Innovation Clusters


Share