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Selected Case

published: 01 Jan 1992

  • Topic: Strategy
  • Region: Asia

Mr. Salim, an overseas Chinese from the Fukien Province, is based in Indonesia from where he has built a conglomerate with an estimated turnover of US $8 billion and 135,000 employees. Much of his success is due to his family's close contacts with the Indonesian Government. He has now expanded abroad primarily to South East Asia, but is looking increasingly also to the US and Europe. This process requires new strategies.

Pedagogical Objectives:
To give some insight into the strategies and structures of a typical large conglomerate owned and managed by an overseas Chinese. It raises the question of competitive advantage and core competences of the powerful and secretive groups, which dominate the economies of South East Asia.