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Selected Case

published: 01 Jan 1989

  • Topic: Leadership & Organisations
  • Industry: Automobile
  • Region: Europe

Describes Nissan Motor Company's operations in Spain and Italy (manufacturing and sales). It depicts the management approach as being 'local' versus 'Japanese'. It also highlights problems experienced by the Japanese expatriate.

Pedagogical Objectives:
To demonstrate 'local' approach to MNC-subsidiary relationships To raise the issue of 'local' versus 'global' trade-offs To raise concerns about perceptions of autonomy at local level and the concerns of Japanese expatriates