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published: 25 Mar 2019

  • Topic: Strategy
  • Region: Europe

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Abstract:
The case illustrates how Atos, a global leader in digital transformation, used a social networking based tool (blueKiwi) to replace email in its internal communications. The key to its successful deployment was the creation of professional communities (analogous to groups in Facebook) around specific issues. While the company was not able to rid itself of email completely, it did achieve increased efficiency in internal information sharing.

Pedagogical Objectives:
The case illustrates key concepts from “The Social Organization: How to Use Social Media to Tap the Collective Genius of your Customers and Employees” by Anthony J. Bradley and Mark P. McDonald. For social-media-based tools to be successfully deployed, firms should: • Define how the community collaboration experience should function, with a clear statement of purpose as a starting point. • Develop a “tipping point” plan, i.e. a strategy to spread awareness; aim for “viral expansion” (voluntary participation rather than top-down) to reach a sustainable community that should be guided and monitored, but not too closely. • Develop a suitable environment in which the community can congregate and collaborate (social media software, appropriate user experience, etc). Case (A) looks at problems associated with email as a communications medium and describes how blueKiwi, a social media type platform, allows people to communicate within communities around specific issues. Case (B) describes the outcomes, including measures used by Atos to evaluate the health of communities. BlueKiwi did allow the company to become more agile and built the foundation for work based on self-organizing teams.

Keywords:
Organizational Change, Social Media, Social Media Communities, Information Technology Company, Consulting, Agility

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published: 25 Mar 2019

  • Topic: Leadership & Organisations
  • Region: Europe

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Abstract:
The board of directors of a charity has to decide whether to give the acting CFO a permanent appointment. The decision is not a vital one but is so poorly managed that it leads to a blowout between the board members, such that the charity ultimately has to be wound up. The case thus illustrates the vital importance of maintaining positive dynamics among board members.

Pedagogical Objectives:
The objective is to demonstrate the negative consequences of poor handling of a board discussion. The case analyses the shortcomings of the vice-chair of the board using a framework called Fair Process Leadership (FPL), asking participants to estimate how far the precepts of FPL are adhered to. An interesting dimension is to illustrate the fundamental asymmetry of FPL whereby we minimize the unfair way in which we impose leadership on others, while magnifying the unfairness of their leadership when we have to submit to it. The case is typically used as a “practice” case on FPL before turning to more complex settings.

Keywords:
Corporate Governance, Board Dynamics, Fair Process Leadership, Group Decision Making, Not-For-Profit Organization, Non-Executive Directors

published: 25 Mar 2019

  • Topic: Strategy
  • Region: Europe

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Abstract:
The case represents a role-play simulation in which a team of up to 6 participants acts as a board of directors of a privately-owned automotive lighting products manufacturer. At a regular meeting, the board has to make two decisions: 1) define growth targets for the next eight years; 2) decide the fate of a newly appointed CEO whose style has created a wave of uproar at the company. The board consists of two shareholders, chairman of the board, two independent directors and employee representative. After the two-hours meeting, the participants will have time to reflect on their experience and exchange views within their groups.

Pedagogical Objectives:
The simulation is designed to serve as a basis for class discussion in the format of a board meeting, for which students are expected to use all the knowledge gained during the programme. The learning objectives are: 1) to experience the dynamics of a board of directors, 2) to understand the systemic nature of boards and board-management interaction, 3) to use different approaches to decision making, 4) to lead a board (for the chair), 5) to collaborate with people with different backgrounds and agendas.

Keywords:
Board of Directors, Management, Board Process, Chair of the Board, Ceo, Strategy, Ceo Succession, Automotive Industry

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published: 25 Mar 2019

  • Topic: Strategy
  • Region: Europe

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Abstract:
The case represents a role-play simulation in which a team of up to 6 participants acts as a board of directors of a privately-owned automotive lighting products manufacturer. At a regular meeting, the board has to make two decisions: 1) define growth targets for the next eight years; 2) decide the fate of a newly appointed CEO whose style has created a wave of uproar at the company. The board consists of two shareholders, chairman of the board, two independent directors and employee representative. After the two-hours meeting, the participants will have time to reflect on their experience and exchange views within their groups.

Pedagogical Objectives:
The simulation is designed to serve as a basis for class discussion in the format of a board meeting, for which students are expected to use all the knowledge gained during the programme. The learning objectives are: 1) to experience the dynamics of a board of directors, 2) to understand the systemic nature of boards and board-management interaction, 3) to use different approaches to decision making, 4) to lead a board (for the chair), 5) to collaborate with people with different backgrounds and agendas.

Keywords:
Board of Directors, Management, Board Process, Chair of the Board, Ceo, Strategy, Ceo Succession, Automotive Industry

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published: 25 Mar 2019

  • Topic: Leadership & Organisations
  • Industry: Logistics
  • Region: Global

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Abstract:
Five high school students are lured into working at a logistics warehouse for what they consider a high salary for their first job. After they start, their dreams are shattered. Over the next four months the workplace reality transforms into a nightmare.

Pedagogical Objectives:
. Analysis of psychological biases which influence career choices . Identification of burnout potential due to motivated reasoning and the sunk-cost fallacy . Importance of information gathering for negotiation effectiveness . The self-fulfilling prophecy of Theory X and its effects on workforce motivation and productivity

Keywords:
Organisational Behaviour, Group Dynamics, Work-Life Balance, Motivation and Stress, Social Psychology, Career Management, Recruitment, Human Resources, Decision Making and Biases

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published: 25 Mar 2019

  • Topic: Leadership & Organisations
  • Industry: Logistics
  • Region: Global

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Abstract:
Five high school students are lured into working at a logistics warehouse for what they consider a high salary for their first job. After they start, their dreams are shattered. Over the next four months the workplace reality transforms into a nightmare.

Pedagogical Objectives:
. Analysis of psychological biases which influence career choices . Identification of burnout potential due to motivated reasoning and the sunk-cost fallacy . Importance of information gathering for negotiation effectiveness . The self-fulfilling prophecy of Theory X and its effects on workforce motivation and productivity

Keywords:
Organisational Behaviour, Group Dynamics, Work-Life Balance, Motivation and Stress, Social Psychology, Career Management, Recruitment, Human Resources, Decision Making and Biases

Related:

published: 25 Mar 2019

  • Topic: Leadership & Organisations
  • Industry: Logistics
  • Region: Global

Show details ...

Abstract:
Five high school students are lured into working at a logistics warehouse for what they consider a high salary for their first job. After they start, their dreams are shattered. Over the next four months the workplace reality transforms into a nightmare.

Pedagogical Objectives:
. Analysis of psychological biases which influence career choices . Identification of burnout potential due to motivated reasoning and the sunk-cost fallacy . Importance of information gathering for negotiation effectiveness . The self-fulfilling prophecy of Theory X and its effects on workforce motivation and productivity

Keywords:
Organisational Behaviour, Group Dynamics, Work-Life Balance, Motivation and Stress, Social Psychology, Career Management, Recruitment, Human Resources, Decision Making and Biases

Related:

published: 25 Mar 2019

  • Topic: Leadership & Organisations
  • Industry: Logistics
  • Region: Global

Show details ...

Abstract:
Five high school students are lured into working at a logistics warehouse for what they consider a high salary for their first job. After they start, their dreams are shattered. Over the next four months the workplace reality transforms into a nightmare.

Pedagogical Objectives:
. Analysis of psychological biases which influence career choices . Identification of burnout potential due to motivated reasoning and the sunk-cost fallacy . Importance of information gathering for negotiation effectiveness . The self-fulfilling prophecy of Theory X and its effects on workforce motivation and productivity

Keywords:
Organisational Behaviour, Group Dynamics, Work-Life Balance, Motivation and Stress, Social Psychology, Career Management, Recruitment, Human Resources, Decision Making and Biases

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published: 25 Mar 2019

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Abstract:
Air Liquide, a leader in centric industrial and healthcare gases, seeks to develop ‘customer intimacy’ through digital technologies following its acquisition of US company Airgas. VP Olivier Blachier is tasked to articulate for the board a vision of customer centricity and a digital strategy. First he must unpack the type of relationships that they each have with their core customer segments, and then select approporate digital technology – from AI to big data, social media or robotics – for small, mid-size and large customers respectively. New organizational structure are needed to support the group’s digital transformation, foster agility in a fast-paced environment and and turn Air Liquide into a learning agent.

Pedagogical Objectives:
The following issues can be pursued individually or in combination: 1) How can companies create value through customer-centricity? 2) How can brands create a competitive advantage by aligning their level of digital maturity with that of their customers? 3) How do digital technologies affect the nature of relationships between B2B companies and their customers? 4) How to match digital technologies to specific customers/customer relationships and design a digital strategy to become more customer-centric 5) How large B2B organizations leverage big data to generate new customer insights and achieve a customer-centric transformation.

Keywords:
Digital Strategy, Digital Transformation, Customer Centricity, Customer Digital Maturity, Customer Relationship, Customer Intimacy, Marketing Strategy, Digital Technologies, Social Media, Gamification, Big Data, Competitive Advantage, Digital Organisation, Air Liquide, Industrial Gases

published: 25 Mar 2019

  • Topic: Leadership & Organisations
  • Region: Europe

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Abstract:
Imagine a high-tech environment which is a hive of creativity and collaboration, where people think in terms of platforms and ecosystems, and are asked to provide a rapid response in pursuit of a goal. While a start-up setting in a tech hub will likely come to mind, such a setting is typical of a more traditional (yet advanced) organization – the military. What makes the military context different is the role of discipline. While the word discipline conjures up an image of repetitive behaviour – the opposite of creativity – it is key to the way a modern air force copes with the need for creative responses, adaptation, and the integration of digital technologies.

Pedagogical Objectives:
To understand the roots of creative action and effectiveness in organizations that are traditionally typecast as hierarchical.

Keywords:
Discipline in Organizations, Organization Culture, Creativity, Decision Making, Judgement

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