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Operations

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published: 18 Sep 2008

  • Topic: Operations
  • Industry: Trimmings (textile, garment)
  • Region: Europe

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Abstract:
The case describes how AMF Snaps, a supplier of fastenings for the premium clothes market, has risen to become one of Europe's leading and most innovative snaps companies. From the first collection in 1996, designed by founder Andreas Faerber with the help of some friends using simple computer graphic tools, by 2007 the workforce had increased from four people to 70, with annual sales of 50 million snaps. Unwavering in his belief that the relationship with the customer is key to success, in 2007 Faerber was faced with a dilemma. Survey results revealed a gap between what employees perceived to be the company’s strong points and what its clients considered them to be. It also uncovered a weak point in the snap supplying process: the outsourced manufacturing of the snaps. .

Pedagogical Objectives:
The case considers the trade-off between operating with a network of subcontractors and acquiring non-core assets to improve supply chain integration. Having no constraints on the manufacturing side has allowed the company to be more creative than its competitors, which fashionmakers value highly. But the unreliability of the electroplating part of the production network may jeopardise its position as a key supplier to Europe?s big fashion brands. Students analyse the options available to improve the reliability and responsiveness of the whole value chain (acquisition, joint-venture, long-term collaboration) and justify the strategy chosen taking into account the elements that have historically made AMF so successful.

Keywords:
Innovation, Textile Industry, Supply Chain, Vertical Integration, Design

published: 01 Dec 1997

  • Topic: Operations
  • Industry: Consulting
  • Region: Europe

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Abstract:
The case is one in a series of seven cases on the practice of operational research. It describes the process of carrying out a project for a client (as opposed to the tools and techniques used as is customary for OR cases). A subset of the seven cases will give students a good feel for the intricacies of being an OR consultant/professional.

Pedagogical Objectives:
Teaching materials in Operational Research typically concentrate on tools and techniques for optimization assuming the problem is given and well-defined. This case (and its six little brothers) provides a rich view on how a practitioner actually goes about acquiring projects, framing the problem, building a relation with the client, constructing a solution and finally implementing it. In short, the cases allow the students to get a feel for the process (context) rather than the context (techniques).

Keywords:
Or Practice, Process of Or, Sme (consulting), Project Management, Strategy

published: 28 Jun 2011

  • Topic: Operations
  • Industry: High Speed Transport, Electricity Transmission
  • Region: Global

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Abstract:
This case documents the conception, development and launch of an interactive enterprise video platform, AUtube, to support continuous learning and knowledge transfer within Alstom. This innovative journey is placed in the context of the collaboration opportunities, barriers and levers already present in the culture of this global industrial company.

Pedagogical Objectives:
The case can be used to discuss a number of topics including collaboration, knowledge management, enterprise video, and measuring the value of collaboration tools. It is designed to be used in MBA and Executive Education programmes in modules on technology management, information technology and organizational behaviour.

Keywords:
Knowledge Management, Collaboration, Innovation, Enterprise Video, Organizational Culture, Continuous Learning, Knowledge Transfer

published: 01 Oct 1996

  • Topic: Operations
  • Industry: Hotel Business; Services; Hospitality
  • Region: Asia

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Abstract:
The ACCOR group was started in 1967 in France with the introduction of the Novotel concept. Over the following 30 plus years it developed a group of hotels: Sofitel, Novotel, IBIS and Formule 1 and extended the groups business in the USA and Asia. With a range of brands marketed at different price levels the group has enjoyed wide market coverage. As with its previous internationalisation projects, ACCOR approached a different set of challenges in developing in Asia. This case examines in more detail the expansion into the Indonesian market.

Pedagogical Objectives:
This case illustrates the key steps involved in expanding abroad: Identifying an appropriate market Deciding on an entry strategy and development speed Deciding how to service the value proposition, the formulation and the delivery system to adapt efficiently in the chosen markets and how, eventually, to respond to new competition

Keywords:
Management of Services, Internationalization of Services, Hotel Management

published: 01 Jan 1999

  • Topic: Operations
  • Industry: Personal Computers – Notebooks
  • Region: Asia

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Abstract:
Acer, one of the top five notebook computer manufacturers in the world, operates in an extremely fast moving market with product life cycles of 6 months. The company faced a crisis because of an unfavorable product mix and time-to-market delays costing them significant revenues. The A case describes the problem causes, and the B case outlines the multi-dimensional solution that the company took.

Pedagogical Objectives:
The case allows the student as R and D manager to: Discuss the structure of a fast new product development process Recognise bottlenecks and sources of problems, such as specification stability, development capacity, design and testing quality, and manufacturing rampup Work through the sources of improvement. In particular, the case makes clear that a solution must attack several dimensions at once, not only one root-cause at a time

Keywords:
Notebook Computers, Time-To-Market, Product Development Process, Capacity Bottlenecks, Product Development Organization, Product Development Portfolio

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published: 01 Jan 1999

  • Topic: Operations
  • Industry: Personal Computers – Notebooks
  • Region: Asia

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Abstract:
Please refer to part A for the abstract.

Related:

published: 01 Jan 1983

  • Topic: Operations
  • Industry: Automobile
  • Region: Europe

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Abstract:
The Adepla cases discuss how to improve quality in an industrial organisation.

Pedagogical Objectives:
To illustrate quality management and quality circles in an industrial organisation.

Related:

published: 01 Jan 1983

  • Topic: Operations
  • Industry: Automobile
  • Region: Europe

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Abstract:
Please refer to part A for the abstract.

Related:

published: 01 Jan 1983

  • Topic: Operations
  • Industry: Automobile
  • Region: Europe

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Abstract:
Please refer to part A for the abstract.

Related:

published: 01 Jan 1983

  • Topic: Operations
  • Industry: Automobile
  • Region: Europe

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Abstract:
Please refer to part A for the abstract.

Related:

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