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Operations

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published: 29 Aug 2016

  • Topic: Operations
  • Industry: Pharmaceutical Industry

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Abstract:
This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint. The case serves the purpose of comparing organic and inorganic growth strategies, and identifying the steps that are critical for the execution of these strategies.

Pedagogical Objectives:
The case can be used in either a 90-minute MBA class discussion or a 4-hour executive class discussion on the topics of Supply Chain Management, R&D Management, or Strategic Management. The key issue is the linkage between the strategy of growth and the execution skills needed to implement the strategy. The case discusses business model innovation at length, and compares different processes needed to innovate successfully

Keywords:
R&d Management, Supply Chain Management, Growth Management, Mergers and Acquisitions, Healthcare Industry

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published: 24 Mar 2016

  • Topic: Operations
  • Industry: Conglomerate
  • Region: Asia

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Abstract:
The case describes the problem faced by Jebsen & Jessen, South East Asia (J&J SEA), when a long-time supplier from Europe decides to take back the distribution rights for the region and distribute their products directly to their customers. J&J therefore needs to look for other suppliers of forklift trucks. It can either revert to potential European clients or move with the times and leverage on cheaper Chinese suppliers coming into the market.

Pedagogical Objectives:
The objective of the case is to help students understand the challenges of a distribution business, particularly in a diverse market like ASEAN, and the lessons learnt about picking the right type of supplier to represent. The case highlights the uneasy balance of having a well-known name to represent that is easier to sell to end-customers, and the lower bargaining power that the distributor has. It points out how an enterprising company can move up the value chain from doing purely distribution alone, to manufacturing and engineering. It also shows how it is possible to turn a problem – like the entry of cheaper Chinese competitors – into an advantage.

Keywords:
Distribution, Family Enterprise, Asean, China, Operations, Material Handling

published: 23 Nov 2015

  • Topic: Operations
  • Industry: Health Care Delivery
  • Region: Europe

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Abstract:
Set in 2014, this case study examines the development and ongoing transition to value- and outcomes-based commissioning for diabetes care across North Central London (NCL). With the aim of improving health outcomes among their local populations, Clinical Commissioning Groups (CCGs) in NCL set out to transform the delivery and funding of services. This involves incentivize providers to deliver on specific health outcomes that are important to patients via an integrated platform encompassing multiple entry points - primary, secondary, social care and community services.

Pedagogical Objectives:
The case provides a context for exploring trends in value-based medicine, different contracting mechanisms for reimbursing care services, overcoming the piecemeal provision of care to improve care pathways across providers, and the challenge of improving patient outcomes in complex health care and political environments (such as the shift in the UK NHS from Primary Care Trusts to Clinical Commissioning Groups).

Keywords:
Health Care Delivery, Value-Based Care, Outcomes-Based Care, Health Care Service Design, Integrated Care, Service Contracting, Patient Focus

published: 21 Aug 2015

  • Topic: Operations
  • Industry: Pharmaceutical Industry

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Abstract:
This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint. The case serves the purpose of comparing organic and inorganic growth strategies, and identifying the steps that are critical for the execution of these strategies.

Pedagogical Objectives:
The case can be used in either a 90-minute MBA class discussion or a 4-hour executive class discussion on the topics of Supply Chain Management, R&D Management, or Strategic Management. The key issue is the linkage between the strategy of growth and the execution skills needed to implement the strategy. The case discusses business model innovation at length, and compares different processes needed to innovate successfully.

Keywords:
R&d Management, Supply Chain Management, Growth Management, Mergers and Acquisitions, Healthcare Industry

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published: 21 Aug 2015

  • Topic: Operations
  • Industry: Advertisement
  • Region: Europe

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Abstract:
Launched in Paris in 2007 by JCDecaux, Vélib was expected to constitute the largest bicycle park of its kind in the world. But although wildly popular, its operations came under pressure because of the unexpectedly high incidence of vandalism. Many bikes were damaged or stolen. As bike availability diminished, JCDecaux was increasingly exposed to the heavy penalties set out in the initial contract with the city authorities.

Pedagogical Objectives:
The case describes an innovative public service conceived and operated by a private company. The case examines how a public-private partnership, and its underlying political stakes, affect the way the service is designed and operated.

Keywords:
Sustainability, Service Management, Business Model Innovation, Private-Public Partnership, Maintenance

published: 21 Aug 2015

  • Topic: Operations
  • Industry: Pharmaceutical Industry

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Abstract:
This case illustrates different growth strategies in the pharmaceutical industry. R&D management is a critical component of growth strategies, and the case demonstrates the importance of using a holistic framework for R&D when expanding the firm's business footprint. The case serves the purpose of comparing organic and inorganic growth strategies, and identifying the steps that are critical for the execution of these strategies.

Pedagogical Objectives:
The case can be used in either a 90-minute MBA class discussion or a 4-hour executive class discussion on the topics of Supply Chain Management, R&D Management, or Strategic Management. The key issue is the linkage between the strategy of growth and the execution skills needed to implement the strategy. The case discusses business model innovation at length, and compares different processes needed to innovate successfully.

Keywords:
R&d Management, Supply Chain Management, Growth Management, Mergers and Acquisitions, Healthcare Industry

Related:

published: 24 Apr 2015

  • Topic: Operations
  • Industry: Health care
  • Region: Asia

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Abstract:
Facing reduced government funding, yet committed to broadening access to its services, Sankara Eye Care, a chain of hospitals in India, was at a crossroads in 2015. Over the years it had developed a lean operational model to provide free care to approximately 80 percent of its non-paying patients (cross-subsidized by paying patients). Continuous improvements and further innovation, however, were needed to achieve its ambitious goal of expanding from 9 hospitals to 20 by 2020. The case highlights Sankara's key decisions, including issues of intrinsic and extrinsic motivation, moving from a charity to a business mindset, and determining the expansion strategy.

Pedagogical Objectives:
The case provides a platform for exploring the role of non-governmental organizations in providing low-cost or free eye care services in the context of an emerging market, where inadequate public sector funding for health care often leaves large institutional gaps. It illustrates the strategies and mechanisms by which an NGO subsidizes care for the poor, and addresses issues such as financial constraints, operational challenges and cultural barriers, with an ambitious goal of country-wide expansion on the horizon.

Keywords:
Operations Strategy, Health Care, Service Management, Focused Service Strategy, Lean Operations, Social Enterprise, Hospital Management, Entrepreneurship, Hmi, Emerging Markets, Hmi, Business Science

published: 19 Dec 2014

  • Topic: Operations
  • Industry: Health Care Delivery
  • Region: Middle-East

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Abstract:
The Sultan Bin Abdulaziz Humanitarian City initiates a 'lean' healthcare project, starting with value stream and emotional mapping for a large segment of the patient population. The case explains the reason for using a number of key tools in getting the project started, and the role of process and culture change in building engagement in the effort.

Pedagogical Objectives:
This case provides a context for discussing the initiation and execution of a lean management initiative in a hospital setting. This includes the roll-out of basic tools, approaches to engaging staff and management, and the role of emotional mapping with value stream to engage staff and improve quality for patients.

Keywords:
Health Care Delivery, Hospital Management, Process Improvement, Toyota Production System, Design Thinking, Continuous Improvement

published: 27 Oct 2014

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Abstract:
The case is about the emergence of the virtual contact centre, which employs a geographically dispersed workforce in the cloud. LiveOps' 'home-shore' business model combines the following innovations: (1) it allows agents to work when they choose to, but pays them only for the time they are serving customers, and (2) it is based on meritocracy, i.e., better performing agents get more work and are paid more. The virtual contact centre is evaluated against traditional contact centre solutions in the context of a relief operation helping storm evacuees connect with relatives in the wake of Hurricane Katrina.

Pedagogical Objectives:
The main objectives of the case are to explore the opportunities of a new type of contact center, its suitability for time-critical operations, and the challenges of implementing a home-shore contact centre solution that has myriad applications outside the disaster relief setting used here.

Keywords:
Virtual Call Centre, Home-Shoring, Work-From-Home, Business Model Innovation, Flexible Operations, Employee Management, Distributed Workforce, Online Marketplace

published: 24 Mar 2014

  • Topic: Operations
  • Industry: Oyster
  • Region: Asia

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Abstract:
In the wake of the tsunami, a number of entrepreneurs decide to seize the opportunity to modernize the industry and change their business models, although many obstacles remain. In this context, the case examines the characteristics of the Japanese economy, the behaviour and expectations of consumers, and the process of innovation. The business case can be made, as well as some analysis of the country’s ailing economic system.

Pedagogical Objectives:
. In its simplest form, the issue of disaster response . Social responsibility, either for companies or individuals. . Business model innovation opportunities for entrepreneurs in situations of rapid change . The capabilities that a social entrepreneur needs

Keywords:
Disaster Response, Social Responsibility, Business Model Innovation, Social Entrepreneur, Japan, Tsunami, Oysters

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