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Responsibility

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published: 28 Apr 2014

  • Topic: Responsibility
  • Industry: Media
  • Region: Europe

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Abstract:
Over fifty years, Rupert Murdoch built one of the most successful media conglomerates in the world. Though there had been criticism of his conduct in the past, it was only in the new millennium that allegations of phone hacking and bribery brought the threat of massive legal action against both Murdoch and his companies.

Pedagogical Objectives:
1. To explore the leadership characteristics of Rupert Murdoch as the head of one of the world’s most successful media conglomerates and in the context of charges of unethical and illegal conduct. 2. To examine the causes of the misconduct and the extent to which it can be attributed to “bad apples” (individuals) versus “bad barrels” (organizational factors) and Murdoch’s leadership of News Corp. 3. To examine responsible leadership in business – what is required of the responsible business leader?

Keywords:
Business Ethics, Responsible Leadership, Corporate Social Responsibility, Leadership, Bribery, Media, Phone Hacking, Journalistic Ethics, Corporate Governance, Auditing, Risk Control and Performance, Wicfe, Governance, Parallel Planning, Strategy, Boards

published: 24 Mar 2014

  • Topic: Responsibility
  • Industry: Engineering and Construction
  • Region: Asia

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Abstract:
Case A offers an overview and Case B explores specific aspects of a major Indian construction firm which seeks to use corporate social responsibility as a strategic tool in its quest for rapid growth at home and abroad. Source materials include on-site interviews of the firm’s executives, line managers and workers in Delhi, Mumbai and Lavasa, as well as corporate reports, scholarly articles, and domestic and international press articles.

Pedagogical Objectives:
How can corporate social responsibility contribute to the profitability of a firm? More than 60 years after the concept of CSR first emerged, examples remain sparse and it has been frequently cited as a defensive strategy to protect a firm’s reputation or license to operate (Vogel, 2005). On the positive side, it is claimed that CSR strengthens a firm’s ability to compete for and retain superior talent (McElhaney, 2009). Porter and Kramer (2011) argue that CSR can create “shared value” through reconceiving products and markets and by redefining productivity in the value chain. The HCC case suggests significant nuances and new additions to these known/projected benefits.

Keywords:
Hindustan Construction Company (hcc), India, Engineering and Construction (e&c), Corporate Social Responsibility, Disaster Relief, Infrastructure

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published: 24 Mar 2014

  • Topic: Responsibility
  • Industry: Engineering and Construction
  • Region: Asia

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Abstract:
Case A offers an overview and Case B explores specific aspects of a major Indian construction firm which seeks to use corporate social responsibility as a strategic tool in its quest for rapid growth at home and abroad. Source materials include on-site interviews of the firm’s executives, line managers and workers in Delhi, Mumbai and Lavasa, as well as corporate reports, scholarly articles, and domestic and international press articles.

Pedagogical Objectives:
How can corporate social responsibility contribute to the profitability of a firm? More than 60 years after the concept of CSR first emerged, examples remain sparse and it has been frequently cited as a defensive strategy to protect a firm’s reputation or license to operate (Vogel, 2005). On the positive side, it is claimed that CSR strengthens a firm’s ability to compete for and retain superior talent (McElhaney, 2009). Porter and Kramer (2011) argue that CSR can create “shared value” through reconceiving products and markets and by redefining productivity in the value chain. The HCC case suggests significant nuances and new additions to these known/projected benefits.

Keywords:
Hindustan Construction Company (hcc), India, Engineering and Construction (e&c), Corporate Social Responsibility, Disaster Relief, Infrastructure

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published: 27 May 2013

  • Topic: Responsibility
  • Industry: Healthcare: Emergency Medical Services
  • Region: Asia

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Abstract:
Sweta Mangal, CEO of Ziqitza Health Care Limited, must decide how to respond to a government official who has demanded a bribe to release payment for the ambulance services ZHL provides. Bribery is commonplace in India, but there is also a growing anti-corruption movement. A new employee argues that the bribe is the only way for ZHL to make payroll and maintain its ambulances, which means more lives saved. Mangal insists that ZHL is committed to an anti-bribery stance. What is the right decision? How can it best be implemented?

Pedagogical Objectives:
1. To examine bribery - its distinguishing characteristics, different forms, the ethics involved , and the anti-bribery movement - as well as corporate responses to demands for bribes. 2. To highlight for social enterprises the importance of the means ('how it is done') as well as the ends in creating social as well as economic value.

Keywords:
Bribery, Corruption, Business Ethics, Social Enterprise, Social Entrepreneurship, India, Healthcare, Corporate Social Responsibility

Prizes won:
- Third Place in oikos Case Writing Competition 2013, Social Entrepreneurship Category

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published: 25 Mar 2013

  • Topic: Responsibility
  • Industry: Education
  • Region: South America

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Abstract:
This case analyzes the challenges faced by a Brazilian non-profit organization, Pro-Cerrado, which provides vocational training for disadvantaged young people. The case looks at how Pro-Cerrado tries to scale operations in order to have a real impact in society without compromising on quality. As the NGO grows, the study considers how ambition, egos and ethics can get in the way in the non-profit world.

Pedagogical Objectives:
The case provides a unique perspective on the following issues: 1) Challenges of scaling up a non-profit organization. 2) How to balance scalability, sustainability and relevance in a non-profit organization. 3) The apprenticeship training market in Brazil. 4) How to achieve financial stability withouth compromising ethics. 5) Challenges regarding corruption and leadership.

Keywords:
Ethics, Corporate Social Responsibility, Non Governmental Organization, Apprenticeship Training, Education, Youth Unemployment, Corruption

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published: 25 Mar 2013

  • Topic: Responsibility
  • Industry: Education
  • Region: South America

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Abstract:
This case analyzes the challenges faced by a Brazilian non-profit organization, Pro-Cerrado, which provides vocational training for disadvantaged young people. The case looks at how Pro-Cerrado tries to scale operations in order to have a real impact in society without compromising on quality. As the NGO grows, the study considers how ambition, egos and ethics can get in the way in the non-profit world.

Pedagogical Objectives:
The case provides a unique perspective on the following issues: 1) Challenges of scaling up a non-profit organization. 2) How to balance scalability, sustainability and relevance in a non-profit organization. 3) The apprenticeship training market in Brazil. 4) How to achieve financial stability withouth compromising ethics. 5) Challenges regarding corruption and leadership.

Keywords:
Ethics, Corporate Social Responsibility, Non Governmental Organization, Apprenticeship Training, Education, Youth Unemployment, Corruption

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published: 29 Oct 2012

  • Topic: Responsibility
  • Industry: Power/Energy
  • Region: Asia

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Abstract:
Schneider Electric has focused primarily on urban customers in the energy management space. The question is the extent to which it should prioritise rural opportunities for meeting the energy needs of the bottom of the pyramid, and whether these initiatives can be transitioned from subsidised social responsibility projects to self-sustaining businesses.

Pedagogical Objectives:
Starting out as a stand-alone social responsibility programme to serve villages with no electricity, Schneider Electric?s BOP efforts are being increasingly integrated with a for-profit rural business venture. This prompts discussion of whether and how social responsibility initiatives should be tied into the core business activities of a multinational company.

Keywords:
Emerging Markets, Rural Markets, Bottom of Pyramid, Social Entrepreneurship, Social Responsibility, International Business, Ethics, Distribution

Prizes won:
- Highly Commended at 2012 EFMD Case Writing Competition, Inclusive Business Models Category

published: 29 Oct 2012

  • Topic: Responsibility
  • Industry: Logistics
  • Region: Global

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Abstract:
The case illustrates the challenging but successful journey of a cross-sector partnership that deploys pro bono resources from Agility, A.P. Moller Maersk, TNT Express and UPS to support the disaster response operations of the UN Logistics Cluster. To transform an initially abstract idea into an operating partnership, the partners invested in developing and maintaining sound relationships backed by core principles, standard operating procedures and a sophisticated training programme. Additionally, the partnership required active management at the corporate level. Building on a track record of successful deployments by the end of 2011, the partners have to decide how to scale up their impact.

Pedagogical Objectives:
The case lays a foundation for the discussion of the formation and management of multi-company, cross-sector partnerships. Teaching topics include the drivers of such a partnership, key success factors and specific problems, managing engagement in such a partnership at an organizational level, and the challenge of scaling up its impact.

Keywords:
Corporate Social Responsibility, Cross-Sector Partnership, Humanitarian Relief, Disaster Relief, Logistics, Co-Opetition

published: 25 Jun 2012

  • Topic: Responsibility
  • Industry: Logistics
  • Region: Global

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Abstract:
Agility has deployed its logistics expertise and capacities in over 20 disaster relief operations. During the last four years, the corporate CSR team has set up and constantly adapted Agility’s disaster relief programme. It is based on three main pillars: (1) improving Agility’s capacities for the Humanitarian & Emergency Logistics Programme and creating internal support structures, (2) fostering bilateral partnerships with humanitarian organizations, and (3) reinforcing collaboration with the Logistics Emergency Teams. Catching up with the latest relief operation, Frank Clary, Senior Manager for Corporate Social Responsibility, reflects on the company’s learning journey.

Pedagogical Objectives:
This case lays the foundation for a discussion of corporate disaster relief operations and their embeddedness in a broader corporate social responsibility strategy. Teaching topics can include: structuring CSR activities and integrating a disaster relief programme into a broader CSR strategy, the role of a corporate CSR team in supporting a disaster relief programme, managing bilateral cross-sector partnerships and multi-company, integrative partnerships, as well as analyzing CSR-related learning processes.

Keywords:
Corporate Social Responsibility, Disaster Relief, Cross-Sector Partnerships, Learning, Humanitarian Relief, Structuring Csr

published: 25 Jun 2012

  • Topic: Responsibility
  • Industry: Retail
  • Region: Global

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Abstract:
This case is about Walmart’s launch of Love, Earth—a one billion dollar line of sustainable jewellery—told from the perspective of an NGO activist. Perhaps uniquely among CSR cases to date, it offers instructors the opportunity to explore strategic CSR by a large MNC from the perspective of the firm and the NGO activists.

Pedagogical Objectives:
1. To examine strategic CSR/sustainability: How and why companies such as Walmart are increasingly addressing their social and environmental impacts at a core strategic and operational level. 2. To examine the roles and processes of stakeholder engagement. 3. To examine NGO campaigns and NGO strategies and tactics in relation to business. 4. To explore the characteristics of sustainability champions and the challenges they face. 5. To explore the limits of CSR/sustainability.

Keywords:
Sustainability, Strategic Corporate Social Responsibility, Stakeholder Engagement, Ngo Strategy & Tactics, Social Entrepreneurship, Multi-Stakeholder Initiatives, Mining, Retail Jewellery

Prizes won:
- Runner Up for 2012 Oikos Competition, Corporate Sustainability
- Winner of 2011 EFMD Case Writing Competition, Corporate Social Responsibility Category

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