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Entrepreneurship

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published: 27 May 2013

  • Topic: Entrepreneurship
  • Industry: Tourism
  • Region: Other Regions

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Abstract:
!Xaus Lodge is a community owned tourism facility in the Kagaladi Transfrontier Park, built to settle post-apartheid claims related to land seizures. The revival of the facility by Transfrontier Parks Destinations, a for-profit firm that also seeks to create a positive social impact, is the focus of the case.

Pedagogical Objectives:
The first teaching objective of the case, learning about social entrepreneurship, relates to how Transfrontier Parks Destinations, a for-profit firm, pursues both profit and creating social good. The second goal, the assessment of its social impact, relates to how !Xaus Lodge affects the local community, particularly by creating employment and enhancing its economic activity.

Keywords:
Social Entrepreneurship, Double Bottom Line, Social Impact, Economic Development, Base of the Pyramid, Emerging Markets, Adec, Iaf

published: 01 Jan 1988

  • Topic: Entrepreneurship
  • Region: Europe

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Abstract:
This case is a study of the formation of an entrepreneurial personality. It shows how entrepreneurs identify and shape opportunity, and examines the potential conflict between informal and formal managerial structures.

Pedagogical Objectives:
To lay out the entrepreneurial career path To contrast the entrepreneurial versus administrative approaches in business To expose the dilemmas facing the entrepreneur in growing his business

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published: 01 Jan 1988

  • Topic: Entrepreneurship
  • Region: Europe

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Abstract:
Please refer to part A for the abstract.

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published: 29 Oct 2018

  • Topic: Entrepreneurship
  • Region: Global

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Abstract:
K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that helps artists secure lucrative sponsorships and partnerships through strategic integration and content marketing. How should a start-up in the K-pop industry strategize to cater to A-listers and/or the under-served part of the market? Is catering purely to the under-served market a better strategy? While disrupting the existing business model and trying to create a two-sided marketplace, how important is communication and research in the K-pop industry?

Pedagogical Objectives:
- Teaching and applying concepts related to entrepreneurship and new business ventures, using the K-pop industry seen through an insider’s lens (Ian). - Understanding that a new business venture cannot thrive when solely based on relationships established in the past, or by virtue of having worked in the same industry before. - The importance of thorough research before starting a venture and validating the business model, which is critical to making or breaking a new business. In an entrepreneurial course, the case covers the following broad themes, with the K-pop industry as the backdrop: 1. Researching how an industry is set up, the business flow, who does what, who has what, and who plays what role at which point of decision-making. 2. The opportunities and limitations of influencer marketing. 3. The critical need (notwithstanding the ubiquity of ‘disruption’) for careful analysis and planning for new business ventures, whatever the industry.

Keywords:
Social Media, Music, Advertising, Entrepreneurial Ventures, Entrepreneurship, Start-Ups, Startup, Social Media, Markets

published: 01 Jan 1995

  • Topic: Entrepreneurship
  • Industry: Caterpillar Dealer
  • Region: Europe

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Abstract:
Stan Treanor took over the business from his father in 1976 and built sales from $23 million to $119 million by 1981. Then in 1981 the oil crunch hit West Texas and Stan managed the company as it shrunk back to $30 million in less than a year and a half - and made money doing it. The case examines how Stan accomplished this rather unusual feat and what he learned from managing in adversity.

Pedagogical Objectives:
To examine the differences in managing in both good times and during a severe economic downturn. It is also used to examine what is different during adversity and what is just good management in any economic period. A transparency highlights the difference that Stan faced that a turnaround or work-out manager encounters and can be used to contrast their behavior.

published: 27 Sep 2012

  • Topic: Entrepreneurship
  • Region: Europe

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Abstract:
Accelerace is a unique partnership between the Danish government and the private sector to accelerate the growth of high-potential start-ups in Denmark. The case focuses on the challenges involved in managing the process of accelerating growth in start-ups and measuring success in entrepreneurship.

Pedagogical Objectives:
The case discusses issues related to the acceleration of the growth of high-potential start-ups. It can also be used to debate the measurement of success of entrepreneurial ventures and identify the challenges of rolling out public-private partnerships across the country.

Keywords:
Entrepreneurship, High Technology Start Up, European Ventures, High Technology Management, High Growth Companies, Measuring Entrepreneurship, European Competitiveness, Europe

Prizes won:
- Highly Commended at 2012 EFMD Case Writing Competition, Entrepreneurship Category

published: 30 Nov 2015

  • Topic: Entrepreneurship
  • Industry: Video entertainment production and distribution
  • Region: Asia

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Abstract:
Zee Entertainment Enterprises Limited (ZEE) is one of India's leading television, media and entertainment companies. It is among the largest producers and aggregators of Hindi programming in the world, with an archive of over 120,000 hours of television content. With the rights to over 3,500 movie titles, ZEE houses the world's largest Hindi film library. It entertains over 959 million viewers across 169 countries. A pioneer of the entertainment industry in India, ZEE's brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports and ETC Music. It also offers channels in regional languages such as Zee Marathi and Zee Bangla. The group’s integrated range of businesses support the content-to-consumer value chain model, enabling it to become a pioneer in content aggregation and distribution through cable and satellite as well as new media.

Pedagogical Objectives:
The rapid expansion of digital media has overtaken the delivery platforms of media firms, threatening traditional content production and distribution models, particularly for broadcast firms in the West. Digital encroachment has been slower in Asia, giving traditional media firms like ZEE a breathing space to develop a digital strategy – having observed the lessons of their peers in OECD economies – in response to the threat. The case explores scenarios and strategies for ZEE and other traditional broadcast firms in Asia. With its recent aggressive moves into markets beyond India, ZEE represents an increasingly important class of emerging market multinationals.

Keywords:
Emerging Markets, Emerging Market Multinational Corporations, International Business, Global Strategy, South to South Trade, Global Entertainment Industry

published: 18 Feb 2008

  • Topic: Entrepreneurship
  • Industry: Online Travel
  • Region: Europe

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Abstract:
Please refer to part A for the abstract

Keywords:
Business Model, Valuation of Ventures, Business Angel Funding, Venture Team Conflicts, Managing Partnerships, Business Plan Analysis, New Venture Adpatation

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published: 21 Mar 2008

  • Topic: Entrepreneurship
  • Industry: Online Travel
  • Region: Europe
published: 18 Feb 2008

  • Topic: Entrepreneurship
  • Industry: Online Travel
  • Region: Europe

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Abstract:
Please refer to part A for the abstract

Keywords:
Business Model, Valuation of Ventures, Business Angel Funding, Venture Team Conflicts, Managing Partnerships, Business Plan Analysis, New Venture Adpatation

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