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Entrepreneurship

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published: 28 Jun 2019

  • Topic: Entrepreneurship
  • Region: Global

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Abstract:
In less than five years The Global Informality Project evolved from a one scholar's dream to a global network-based research exercise uniting hundreds of people across the world. It produced two volumes of The Global Encyclopaedia of Informality, published by UCL Press in early 2018, a wiki-site and dozens of events around the globe. Within a year, the books were downloaded 40,000 times from 156 countries. Work on the first two volumes had been intuitive, experimental, and conducted without major funding. Editor-in-chief Alena Ledenva must now decide how to organize work on the third volume, form the team, secure funding, and re-define her own role.

Pedagogical Objectives:
The case offers a comprehensive description of how a global non-profit project is designed, planned and implemented, the challenges to overcome, the leadership practices used, and the role of networks in the project's implementation.

Keywords:
Leadership, Network Leadership, Project Management, Informal Networks, Teams and Teaming, Global, 'slow-Cooking' Method, Bottom-Up Management

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published: 28 Jun 2019

  • Topic: Entrepreneurship
  • Region: Global

Show details ...

Abstract:
In less than five years The Global Informality Project evolved from a one scholar's dream to a global network-based research exercise uniting hundreds of people across the world. It produced two volumes of The Global Encyclopaedia of Informality, published by UCL Press in early 2018, a wiki-site and dozens of events around the globe. Within a year, the books were downloaded 40,000 times from 156 countries. Work on the first two volumes had been intuitive, experimental, and conducted without major funding. Editor-in-chief Alena Ledenva must now decide how to organize work on the third volume, form the team, secure funding, and re-define her own role.

Pedagogical Objectives:
The case offers a comprehensive description of how a global non-profit project is designed, planned and implemented, the challenges to overcome, the leadership practices used, and the role of networks in the project's implementation.

Keywords:
Leadership, Network Leadership, Project Management, Informal Networks, Teams and Teaming, Global, 'slow-Cooking' Method, Bottom-Up Management

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published: 31 May 2019

  • Topic: Entrepreneurship
  • Region: Global

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Abstract:
ByteDance, the Chinese company behind TikTok, the viral short video app, made headline news when its valuation jumped to $75 billion, surpassing Uber ($72 billion) to become the world’s most valuable start-up. ByteDance leveraged capabilities in consumer-focused artificial intelligence (AI) to become one of the first Chinese Big Tech digital platforms to succeed outside China, notably in the US and India. The case focuses on the strategic value of predictive AI on the supply and demand sides of digital content, illustrating how AI-based tools enable the production of viral content and customized delivery and consumption. It compares the Chinese and US approach to AI, drawing a distinction between their implementation and innovative capabilities. Other issues include the internationalization of digital platforms, notably the management of inappropriate and illegal content in the respective institutional settings, and China’s unique approach to content filtering that combines AI with human censors. Competition with China’s other Big Tech companies - Tencent and Baidu - is also discussed. The case can also be used as a general introduction to artificial intelligence, including a brief history of AI (Section 2), categorization of AI applications (Section 3), and a comparison of AI in China and the US (Section 4).

Pedagogical Objectives:
This case teaches important lessons about artificial Intelligence, digital entrepreneurship, digital strategy, managing user-generated content, the globalization of big tech companies, and emerging markets.

Keywords:
Artificial Intelligence, Ai, Digital Entrepreneurship, Digital Strategy, Machine Learning, Emerging Markets, User-Generated Content, Platforms, Video, Mobile Apps, China, India, United States, Big Tech

published: 31 May 2019

  • Topic: Entrepreneurship
  • Region: Middle-East

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Abstract:
In 2018, the Luxury Closest (TLC), an e-commerce marketplace for pre-owned luxury goods based in Dubai, receives Series C investment from two venture capital firms, Middle East Venture Partners and Wamda Capital. CEO Kunal Kapoor needs to evaluate three distinct paths for the company’s expansion over the coming 18 months. The case follows the development of TLC since its founding in 2012, the role of venture capitalists in its growth, and the choices facing the company as it considers how to deploy the funding to expand globally.

Pedagogical Objectives:
Understand (a) the differing perspectives of entrepreneurs and venture capitalists in an early-stage VC investment; (b) how entrepreneurs and venture capitalists co-create an e-commerce start-up venture; and (c) the differences between venture capital in an emerging market like the Middle East and established locations such as Silicon Valley.

Keywords:
Entrepreneurship, Venture Capital, Private Equity, Luxury Goods, E-Commerce, Digital Disruption, Middle East, Start-Up, Scaling, Marketplace, Global Expansion

published: 22 Feb 2019

  • Topic: Entrepreneurship
  • Region: Europe

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Abstract:
Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally. Outfit7 is one of only 46 European unicorns, i.e., privately held companies valued above $1 billion, topping the global ranks of most downloaded mobile games. In 2017, according to App Annie, a leading app-ranking platform, Outfit7 was the sixth most downloaded mobile publisher, and My Talking Tom was the second most downloaded mobile game globally, putting it in the company of tech giants like Facebook, Google, Tencent and Alibaba. Part A describes the growth stage from 2009 to 2014, along with the story of founders Samo and Iza Login. The focus is on setting up the startup and developing a unique organizational culture, leaving the hiring decision (fit or misfit) to students. In Part B, from 2014 to 2017, the start-up moves into scale-up phase after the founders’ exit/appointment of a new management team, the focus is on entrepreneurial leadership. In Part C, as tensions emerge from scaling up a unicorn, students must decide what to keep and what to change (how to balance continuity and renewal) as expectations for growth soar.

Pedagogical Objectives:
To facilitate discussion of entrepreneurship, leadership, human resource management, change through growth, and organizational culture.

Keywords:
Start-Up, Scale-Up, Entrepreneurship, Leadership, Human Resource Management, Organizational Culture, Unicorn, Founders’ Exit, Change Management, Family Entertainment, Growth, Learning from Failure, Organizational Values, Teamwork

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published: 22 Feb 2019

  • Topic: Entrepreneurship
  • Region: Europe

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Abstract:
Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally. Outfit7 is one of only 46 European unicorns, i.e., privately held companies valued above $1 billion, topping the global ranks of most downloaded mobile games. In 2017, according to App Annie, a leading app-ranking platform, Outfit7 was the sixth most downloaded mobile publisher, and My Talking Tom was the second most downloaded mobile game globally, putting it in the company of tech giants like Facebook, Google, Tencent and Alibaba. Part A describes the growth stage from 2009 to 2014, along with the story of founders Samo and Iza Login. The focus is on setting up the startup and developing a unique organizational culture, leaving the hiring decision (fit or misfit) to students. In Part B, from 2014 to 2017, the start-up moves into scale-up phase after the founders’ exit/appointment of a new management team, the focus is on entrepreneurial leadership. In Part C, as tensions emerge from scaling up a unicorn, students must decide what to keep and what to change (how to balance continuity and renewal) as expectations for growth soar.

Pedagogical Objectives:
To facilitate discussion of entrepreneurship, leadership, human resource management, change through growth, and organizational culture.

Keywords:
Start-Up, Scale-Up, Entrepreneurship, Leadership, Human Resource Management, Organizational Culture, Unicorn, Founders’ Exit, Change Management, Family Entertainment, Growth, Learning from Failure, Organizational Values, Teamwork

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published: 22 Feb 2019

  • Topic: Entrepreneurship
  • Region: Europe

Show details ...

Abstract:
Outfit7 is a digital entertainment firm that develops and publishes animated video games for mobile phones, tablets and desktops. It’s flagship product is a series of mobile apps called “Talking Tom and Friends”, with close to 10 billion downloads globally. Outfit7 is one of only 46 European unicorns, i.e., privately held companies valued above $1 billion, topping the global ranks of most downloaded mobile games. In 2017, according to App Annie, a leading app-ranking platform, Outfit7 was the sixth most downloaded mobile publisher, and My Talking Tom was the second most downloaded mobile game globally, putting it in the company of tech giants like Facebook, Google, Tencent and Alibaba. Part A describes the growth stage from 2009 to 2014, along with the story of founders Samo and Iza Login. The focus is on setting up the startup and developing a unique organizational culture, leaving the hiring decision (fit or misfit) to students. In Part B, from 2014 to 2017, the start-up moves into scale-up phase after the founders’ exit/appointment of a new management team, the focus is on entrepreneurial leadership. In Part C, as tensions emerge from scaling up a unicorn, students must decide what to keep and what to change (how to balance continuity and renewal) as expectations for growth soar.

Pedagogical Objectives:
To facilitate discussion of entrepreneurship, leadership, human resource management, change through growth, and organizational culture.

Keywords:
Start-Up, Scale-Up, Entrepreneurship, Leadership, Human Resource Management, Organizational Culture, Unicorn, Founders’ Exit, Change Management, Family Entertainment, Growth, Learning from Failure, Organizational Values, Teamwork

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published: 29 Oct 2018

  • Topic: Entrepreneurship
  • Region: Global

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Abstract:
K-pop is thriving for industry veterans and entrepreneurs alike, but is a complex industry. This case is about launching a disruptive media brand that helps artists secure lucrative sponsorships and partnerships through strategic integration and content marketing. How should a start-up in the K-pop industry strategize to cater to A-listers and/or the under-served part of the market? Is catering purely to the under-served market a better strategy? While disrupting the existing business model and trying to create a two-sided marketplace, how important is communication and research in the K-pop industry?

Pedagogical Objectives:
- Teaching and applying concepts related to entrepreneurship and new business ventures, using the K-pop industry seen through an insider’s lens (Ian). - Understanding that a new business venture cannot thrive when solely based on relationships established in the past, or by virtue of having worked in the same industry before. - The importance of thorough research before starting a venture and validating the business model, which is critical to making or breaking a new business. In an entrepreneurial course, the case covers the following broad themes, with the K-pop industry as the backdrop: 1. Researching how an industry is set up, the business flow, who does what, who has what, and who plays what role at which point of decision-making. 2. The opportunities and limitations of influencer marketing. 3. The critical need (notwithstanding the ubiquity of ‘disruption’) for careful analysis and planning for new business ventures, whatever the industry.

Keywords:
Social Media, Music, Advertising, Entrepreneurial Ventures, Entrepreneurship, Start-Ups, Startup, Social Media, Markets

published: 29 Oct 2018

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Abstract:
When Alibaba, China’s leading digital platform and cloud-based services company, fails to acquire the US firm Moneygram, CEO Jack Ma decides to go it alone and develop a digital strategy using blockchain technology as the basis for a global remittance service, GCash, within its cloud services business. Alibaba’s financial services affiliate Ant Financial, begins by targeting cross-border money transfers made by domestic workers in Hong Kong who routinely send money to their families in the Philippines. It subsequently forms a strategic alliance with Globe Telecom and Standard Chartered Bank which provide market access and financial intermediation. The case focuses on the value proposition of blockchain in cross-border financial services, particularly in Southeast Asia, and how it fits into Alibaba's "iron triangle" cloud services strategy in the region where there is fierce competition from Google and Digital Ocean. Blockchain technology is utilized to disintermediate the US-based SWIFT system and the dominant remittance service providers, Moneygram and Western Union, that charge high fees. As an illustration of how to launch proprietary cypto- and blockchain-based networks, the case explains how they differ from digital platforms, and how they are complementary, such as network effects and synergies with Alibaba’s installed customer base.

Pedagogical Objectives:
The case study incorporates important lessons in digital entrepreneurship, digital strategy, blockchain, cloud and web services, fintech, network effects, and diversification across technology platforms.

Keywords:
Digital Entrepreneurship, Blockchain, Cloud, Cloud Service, Fintech, Remittances, Network Effects, Crypto, Alibaba, Web Services, Fintech, Southeast Asia, China, Hong Kong, Philippines, Digital Strategy, Digital Platform, Platforms

published: 29 Oct 2018

  • Topic: Entrepreneurship
  • Region: Asia

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Abstract:
Constance and Gopal have both quit their jobs at reputed organisations to join the Entrepreneur First (EF) programme to realise their entrepreneurial ambitions. They bring different sets of skills to the table but are united in their desire to do something meaningful at the forefront of technology. They have been admitted to the EF programme in Singapore, which is where their paths first crossed and where they co-founded AIMLedge.

Pedagogical Objectives:
Focusing on the instruction and application of concepts related to entrepreneurship and new business ventures, the case presents the benefits that incubators such as EF offer, as well as the drawbacks, e.g., the fact that the co-founders (Constance and Gopal) barely know each other, the pressure to deliver in a short time span. The case enables students to discuss the following questions and themes: 1. Do I want to become an entrepreneur? 2. How to pick the right co-founder? 3. How to deal with (negative) feedback? 4. Competitive positioning through a customer lens 5. Creating value through business models

Keywords:
Technology, Startup Accelerator, Entrepreneurial Ventures, Entrepreneurship, Start-Ups, Startup, Business Model, Incubator

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