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Authors

 

Yakov Bart

Assistant Professor of Marketing

 

 

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Pierre Chandon

L’Oréal Chaired Professor of Marketing—Innovation and Creativity
Professor of Marketing
Director, INSEAD Social Sciences Research Centre

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Steven Sweldens

Assistant Professor Marketing

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Raquel Seabra de Sousa

INSEAD MBA 2009 and consultant with BCG

 

 

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