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Welcome to our support website for the business case “Scortex: Developing a Machine Learning-based Industrial Solution”.

Read an inspection copy of the case.

 

Abstract

Scortex, a young start-up based in Paris, has developed an applied artificial intelligent (AI) solution for an industrial setting, combining hardware and machine learning. Its CEO is wondering how best to deploy the €1.8 million C-round financing it has raised. While the market is potentially huge, he is aware that IBM – with which he has collaborated in the past – has just launched a direct competitive offering.

 

Pedagogical Objectives

  • Assess how Scortex could position its offering and best approach the market, while developing sources of competitive advantage.
  • Decide how best to deploy the €1.8 million C-round financing that Scortex has raised.

 

 

 


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