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Welcome to our support website for the business case “Simplex Solutions: Expanding the Entrepreneurial Team”.

Read an inspection copy of the case.
 

Summary

The Simplex Solutions multi-media decision scenario outlines the evolution of a software venture with a new technology that could find application in very diverse markets. The two co-founders (who have a technical background) decide to expand the entrepreneurial team by bringing in financial and marketing expertise to propel the venture to the next stage. The specific strategic decision facing them is to choose a candidate from the shortlist for the positions of chief financial officer (CFO) and chief marketing officer (CMO).
 

Teaching objectives

To explore issues related to top management team expansion in a start-up venture, specifically those aspects of team composition that drive predictable team dynamics in a start-up context. The decision scenario enables a realistic discussion of theoretical concepts such as a team's demographic diversity, expertise and fault-lines, and their implications for performance in a new venture setting.
 

How to buy the case

  • Hard and soft copies of the case and teaching note (which contains the login and password to access the private area of this site) can be purchased via our distributors’ websites. To choose a distributor please visit the INSEAD Case Distributors page.
  • The case can also be purchased directly from INSEAD.
  • If you are not a registered instructor, follow the instructions on our distributors’ websites to identify yourself as such.

 

 

 


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