Inyoung Chae

PhD Candidate in Marketing

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (Japanese)

By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.

    Published 22 Mar 2019

    Reference 6241

    Topic Marketing

    Industry Leisure, Travel and Tourism

    Region Global

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    AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (Japanese)

    Add to cart extra
    The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.
      View case

      AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (Spanish)

      By  David Dubois,  Joerg Niessing,  Jean Wee,  Inyoung Chae
      Add to cart extra
      The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.

        Published 19 Jul 2018

        Reference 6241

        Topic Marketing

        Region Global

        View case

        AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (Spanish)

        Add to cart extra
        The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.
          View case

          AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (French)

          By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
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          The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.

            Published 03 Jul 2017

            Reference 6241

            Topic Marketing

            Region Global

            View case

            AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (French)

            Add to cart extra
            The case focuses on AccorHotels’ ambitious digital transformation, aiming to put the customer back at the center of its strategy and operations.
              View case

              AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

              By  David Dubois,  Inyoung Chae,  Joerg Niessing,  Jean Wee
              Add to cart popular award extra
              Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.

                Published 26 Aug 2016

                Reference 6241

                Topic Marketing

                Industry Leisure, Travel and Tourism

                Region Global

                View case

                AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey

                Add to cart popular award extra
                Read a related Knowledge article "Lessons in Digital Transformation from the Hotel Industry" by David Dubois.
                  View case
                  Empirical Modeling